If the SEO marketing company that you are using is not giving you the right pictures of what you wish, then it is time to change the company. You need to have the goals and to have the right tools that you can use to measure the progress and to get a clear picture of your progress.
Set your goals and check how far you are to achieve them
When you start to look for a SEO company, you do not only have to know that the SEO is important but you have also to know what the SEO is all about. You have to be aware of what you need as a small or big business.
“If you are a small business, you have to look for the company that does more than just the SEO. You should look for the company that takes a holistic perspective for your company,” says Mark, a senior New York SEO consultant. In the past, it was clear that the SEO may stand alone but the companies now that does only the SEO may end up failing. It is now important to look for the business that does PPC, online ads, blogging, Online PR and Social Media. Now it is important to have multiple content in different places like in social media or blogs if you would want to have a good position in the search engine.
You have to increase the popularity of your website through quality links
Even if everyone may wish to have a place in the first results of the search engine, what it is important is to know that there is no way that you are going to buy organic rank for your website. To be able to rank well, you have to win the popularity context. Your website has to be good and the people on the website have to testify this.
If you want to be popular, you should get the links from other websites that go to your website. If a person uses a link to on his website and it leads to your own website, this is counted as a vote. The links should be from the website which has already good reputation in Google. The best way you check this, is to see if the website is found in the top five pages from Google. You may also check what it is the authority of their domain. If the site you are linked to has a bad domain authority, it is not going to be a bad vote.
A high score means a better website. When people get to your website, it is important to make sure that you are converting the traffic into leads from visitors. If you use the company that promises you that you will get overnight success, you may end up with a banned website which uses cheating system. Always be ready to invest into a strategy that will bring long term benefits.